"When we looked at customers' behavior of the lounges, there are a lot of customers who come on their own or with two people with shorter time available but they still want to experience a lounge. Sidecar was designed to meet that demand."
"The space is designed specifically for travelers who have 90 minutes or less before boarding, offering a quick stop for food, drinks, and a moment of calm before heading to the gate. The opening represents the first new format for the Centurion Lounge brand since the network debuted more than a decade ago."
American Express has introduced Sidecar by The Centurion Lounge, a new compact lounge format at Harry Reid International Airport in Las Vegas. This 33-seat speakeasy-style space represents the first new format for the Centurion Lounge brand in over a decade. The lounge targets travelers with limited time before departure, offering food, drinks, and a calm environment for quick visits. The concept emerged from American Express research into actual customer lounge usage patterns, revealing that many travelers visit alone or in small groups with shorter layovers but still desire lounge amenities. Sidecar addresses this previously underserved market segment.
#airport-lounges #american-express #travel-experience #compact-lounge-design #customer-behavior-analysis
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