A great way of getting under the skin of a city': the rise of urban treasure hunts
Briefly

Treasure hunts have gained significant traction in the UK, popular among couples, families, and groups like hen parties. They offer unique urban experiences where participants solve clues around cities, often guided by a character. Companies are increasingly using these hunts for team-building exercises, moving away from traditional settings. While most hunts lack physical prizes, some, like an event in Bristol, offer substantial cash rewards. Themes can vary widely, making the activities engaging and suitable for diverse groups looking for adventure and collaboration outside of conventional environments.
Treasure hunts in the UK are rapidly growing in popularity, engaging participants in unique urban adventures that combine exploration, teamwork, and problem-solving in city settings.
Companies have discovered the benefits of using treasure hunts as team-building exercises, promoting collaboration and camaraderie outside traditional conference environments.
Participants are guided by characters and receive clues via their phones, allowing them to discover hidden gems in cities while engaging in playful challenges.
Recent events include various themes, from tracking art thieves to solving fictional murders, appealing to a wide array of interests and demographics.
Read at www.theguardian.com
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