65 Years of Excellence: Four Seasons Unveils Bold Global Expansion Strategy - Food & Beverage Magazine
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65 Years of Excellence: Four Seasons Unveils Bold Global Expansion Strategy - Food & Beverage Magazine
"When Isadore Sharp opened a single hotel in Toronto back in 1961, he couldn't have imagined the global hospitality empire that would emerge six decades later. Today, as Four Seasons celebrates its 65th anniversary, the luxury brand isn't just reflecting on its storied past: it's charting an ambitious course for the future with a strategic expansion that will reshape the landscape of luxury hospitality worldwide."
"The numbers speak volumes. Four Seasons now operates 135 hotels and resorts and 61 residences across 47 countries: a remarkable footprint for a brand that has steadfastly refused to dilute its identity through aggressive, unfocused expansion. With approximately 60 additional projects at various stages of development, the company is entering 2026 from a position of unprecedented strength. What sets Four Seasons apart in the crowded luxury hospitality space? According to Reynal, it's the deeply embedded culture that has remained consistent since day one."
Isadore Sharp opened a single hotel in Toronto in 1961, which evolved into a global luxury hospitality brand over 65 years. Four Seasons currently operates 135 hotels and resorts and 61 residences across 47 countries, with roughly 60 additional projects in development entering 2026 from a position of strength. The brand emphasizes service excellence, genuine care, and a deeply embedded culture that supports personalized service delivered with warmth and authenticity. Leadership aims for intentional, purpose-driven growth that balances heritage with innovation. Strategic expansion focuses on selective markets rather than aggressive, unfocused scaling to preserve brand identity.
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