
"For $1,000, Tomi Mikula will do something most people dread: negotiate with a car dealer. The 33-year-old spent more than a decade selling cars and auto financing at dealerships before starting his own business doing the opposite. Now he uses dealer speak and an encyclopedic knowledge of inventory to talk down sticker prices for buyers."
"His company, Delivrd, employs five professional negotiators and brings in about $200,000 in revenue per month, according to The Wall Street Journal. Some dealers hate him so much that they won't take his calls. Others are happy to go toe-to-toe with a dealmaking foe."
"Mikula livestreams some negotiations to 600,000 subscribers across TikTok and YouTube. In one 27-minute call, a dealer called him a liar and started referring to him as 'Bubba.' The video has over 700,000 views."
Tomi Mikula, a 33-year-old former car salesman and auto financing professional, founded Delivrd, a business that negotiates vehicle prices on behalf of buyers for $1,000 per transaction. His company employs five professional negotiators and generates approximately $200,000 in monthly revenue. Leveraging his decade-plus experience in dealership sales and encyclopedic knowledge of inventory, Mikula uses dealer terminology and negotiation tactics to secure lower prices for customers. His work has gained significant attention through livestreamed negotiations on TikTok and YouTube, where he has 600,000 combined subscribers. Some dealers refuse to engage with him, while others actively participate in negotiations. His content generates substantial viewership, with individual negotiation videos receiving hundreds of thousands of views.
#car-negotiation #automotive-business #consumer-advocacy #social-media-content #dealership-negotiations
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]