Stellantis recently backtracked on its decision to discontinue the Hemi V-8 engine for Ram's popular 1500 pickup after customer outrage. CEO Tim Kuniskis acknowledged this mistake in a new commercial aimed at rallying fans. The company faced over an 18% decline in sales, but they expect the Hemi to account for a significant portion of sales this year. This apology reflects a growing trend of brands openly addressing their errors, as seen with other companies like Bumble and Apple, showcasing a candid approach to customer relations.
"When Ram made the decision to discontinue production of the iconic Hemi V-8, the internet erupted, and lifelong loyalists voiced their outrage across social media."
"We own it. We got it wrong. And we're fixing it."
"Sales were down by more than 18% year over year in 2024, but Kuniskis told CNBC that he expects Hemi to represent 25% to 40% of the Ram 1500 pickup trucks' sales this year."
"The Ram apology ad is part of a growing-and refreshing-trend of brands increasingly having the cajones to own their mistakes and be upfront about it."
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