"The Toronto rapper delivered his highly anticipated album Iceman as promised at midnight but then stunned fans by simultaneously dropping two additional albums, Habibti and Maid of Honour. Together, the projects contain 43 songs and feature appearances from artists such as Future, 21 Savage and Molly Santana. You could say the rollout came with a bang."
"An almost 10-minute fireworks display along Toronto's waterfront lit up the skyline ahead of the release, serving as a grand finale to one of the most elaborate marketing campaigns of the self-proclaimed 6ix God's career. On Thursday night, after Drake teased the moment on Instagram, hundreds gathered at the base of the CN Tower to watch it "freeze" i.e. covered in icy blue projections in honour of the Iceman release."
"Hours before the release of his new album Iceman, Drake put on a light show at the CN Tower, transforming the landmark in downtown Toronto into ice. The spectacle was viewed by hundreds of thousands more on a YouTube livestream of "Iceman Episode 4," which previewed tracks from the project ahead of the album drop. The stream also featured an "Iceman" truck seen driving toward the CN Tower, along with shots of Drake appearing in iconic Toronto landmarks including City Hall, where he appeared to wear the mayor's chain while rapping."
"The release caps off nearly three years of cryptic teasers, livestreams, leaked songs and public stunts tied to a project bursting with references and nods that place Toronto front and centre. In recent weeks, Drake had been leaving a trail of crumbs or "ice" across the city, including a thunderous explosion at Downsview Park and later, a massive ice block installation revealing the album's release date."
Drake released Iceman at midnight and simultaneously dropped two additional albums, Habibti and Maid of Honour. The combined projects include 43 songs and feature artists such as Future, 21 Savage, and Molly Santana. A major marketing rollout included an almost 10-minute fireworks display along Toronto’s waterfront that lit up the skyline ahead of the release. Hours before the drop, Drake transformed the CN Tower with icy blue projections during a “freeze” event watched by hundreds and streamed on YouTube as “Iceman Episode 4.” The livestream showed an “Iceman” truck approaching the CN Tower and Drake appearing in Toronto landmarks, including City Hall. The campaign followed nearly three years of teasers, livestreams, leaked songs, and public stunts tied to Toronto references.
Read at www.cbc.ca
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