Toronto's 2026 FIFA World Cup organizing committee plans to invest almost $11 million in ticket packages to resell them at marked-up prices. This plan has faced backlash from several city councillors, who argue it resembles scalping with public funds. Critics like Coun. Jon Burnside and Coun. Josh Matlow contend that the city’s decision reflects desperation to recover costs from a poorly negotiated deal with FIFA. Originally estimated at $300 million, costs for hosting have ballooned to $380 million, increasing concerns about financial management of taxpayer money in relation to the World Cup.
"We're now acting like a Stub Hub. There are certain things governments shouldn't be involved in, and scalping tickets is one of those questionable activities."
"It's clear that the city signed such a bad deal with FIFA that it's been left to have to recoup costs by becoming a scalper."
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