"There's certainly no bad blood between the Toronto and Taylor Swift after a city report found the pop star's Eras Tour brought in an estimated $282 million in 2024. Swift held six sold-out shows in Toronto for 240,000 concertgoers in November 2024 as part of her massive Eras Tour. Globally, the tour is estimated to have made over $2 billion in ticket sales with 10 million attendees."
"A briefing note to council by the city's department of economic development and culture looked at the total impact of Swiftonomics and any lessons learned for future large-scale events. Spending during the city's 10-day concert period was spread across sectors, including restaurants, movie theatres, clothing stores and hotels, according to Moneris, a point-of-sale management company."
"Of the total $282 million in economic impact, $152 million was a result of direct spending for the event, of which 93 per cent came from non-Toronto visitors, according to Destination Toronto, which tracks and promotes tourism in the city. It said local fans contributed about $11 million in direct spending."
Taylor Swift held six sold-out shows in Toronto for 240,000 concertgoers in November 2024, producing an estimated $282 million local economic impact. The global Eras Tour generated over $2 billion in ticket sales and attracted about 10 million attendees. Spending during the 10-day concert period increased across restaurants, movie theatres, clothing stores and hotels, with downtown experiencing a 45 per cent week-over-week spending surge. Foreign visitor spending rose substantially, including many arrivals from the U.S. Direct spending totaled $152 million, with 93 per cent from non-Toronto visitors and local fans contributing about $11 million. Short-term rental demand jumped 163 per cent citywide and 245 per cent near Rogers Centre. Three levels of government brought in about $39.7 million.
Read at www.cbc.ca
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