"The Athletic, which first reported the development, described the arrangement as a "sponsorship" for the Blue Jays that MLB would normally be expected to sign off on but that's not what occurred in this instance, according to the outlet. "The Blue Jays said they were aware of the sponsorship in advance of the logo being used and that it was not a paid sponsorship," The Athletic said in a report published on Monday, also noting that the league office was not involved in this effort."
"A Blue Jays spokesperson did not deny the report on Monday evening. The Athletic article is up to date, and our input is included. We have nothing further to add, Andrea Goldstein, the Blue Jays vice-president of communications, told CBC News via email. The Athletic said it was not clear if MLB would follow up on the matter. The league did not immediately respond to a phone message asking for comment on Monday night."
The Toronto Blue Jays logo appeared on the corner posts and canvas during the WBC bantamweight title fight between Takuma Inoue and Tenshin Nasukawa at Tokyo's Toyota Arena. The arrangement was described as a sponsorship that Major League Baseball would normally be expected to sign off on, yet the league office was not involved. The Blue Jays said they were aware of the sponsorship in advance and that it was not a paid sponsorship. A team communications executive said there was nothing further to add. MLB had not immediately responded, and it was unclear whether the league would follow up. The Blue Jays recently were World Series runners-up, drawing millions of Canadian viewers.
Read at www.cbc.ca
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