"As reported by (subscription needed) Evan Drellich, a senior writer with The Athletic, as well as that publication's Blue Jays beat reporter Mitch Bannon, the Blue Jays logo was all over a boxing match in Japan on the weekend. While it's great to see that blue bird being represented over seas, the problem is that the Blue Jays apparently didn't have permission to put their logo there."
"Drellich says, "Major League Baseball teams are not supposed to place ads abroad without the league office's blessing, which the Jays did not have. Japan is a scorching hot market for MLB, but commissioner Rob Manfred's office controls international branding there and elsewhere." Drellich says they want all 30 MLB teams to have a level playing field when it comes to marketing in Japan. He goes on to say that the franchise is well aware of that logo, but it was not a paid sponsorship."
The Blue Jays' logo appeared on advertising at a boxing match in Japan despite lacking approval from Major League Baseball. MLB's commissioner's office controls international branding and requires league authorization for overseas ads to ensure equal marketing opportunities for all teams. The placement reportedly was not a paid sponsorship and was arranged without the league office's involvement. The incident drew attention from MLB leadership and prompted an investigation into how the advertisement was authorized and whether the Blue Jays could face disciplinary action for circumventing league rules.
Read at Jays Journal
Unable to calculate read time
Collection
[
|
...
]