""We're updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube.""
""This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music.""
""Current subscribers can expect to receive an email from YouTube at least 30 days in advance confirming the updated prices.""
""YouTube isn't the only major streaming service to raise prices this year. Netflix, Paramount+, Crunchyroll, and Hulu all announced or implemented price hikes in 2026.""
YouTube Premium raised its individual subscription price to $15.99, family plan to $26.99, and student plan to $8.99. This is the first price update since 2023. A spokesperson stated that the increase supports creators and maintains high-quality features like ad-free viewing and access to over 300 million tracks on YouTube Music. Current subscribers will receive an email about the price changes. Other streaming services, including Netflix and Hulu, have also raised prices recently, indicating a broader trend in the industry.
Read at www.businessinsider.com
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