"The series, a "Mafia"-esque game in which contestants must guess what "Traitors" are among them, while the Traitors must lie their way to the end of the game, might not seem like the friendliest environment for a celebrity or reality star looking to rehabilitate their image. But over four seasons, the show has made viral stars and renewed celebrities out of several of its famous cast members, earning a reputation as the best cottage industry for celebrity image rehab this side of "Dancing with the Stars.""
"Hosted with campy flourish by Alan Cumming and filmed in a 19th-century castle in the Scottish Highlands, the show leans heavily into its calling card as a game of deception. As such, it's attracted all manner of niche celebrities, many of whom come from competition shows like "Survivor," "Big Brother," and MTV's "The Challenge," which require strategy; or social reality shows like Bravo's "Real Housewives," which arguably relies on a fair amount of interpersonal strategizing and lying for sport."
The Traitors, a Peacock murder-mystery competition show hosted by Alan Cumming, has emerged as an unexpected vehicle for celebrity image rehabilitation. The game, similar to Mafia, requires contestants to identify Traitors among them while Traitors deceive their way to victory. Filmed in a Scottish Highlands castle, the show attracts niche celebrities from competition shows like Survivor and Big Brother, as well as reality personalities from franchises like Real Housewives. Season four achieved record viewership on Peacock, attracting diverse cast members seeking redemption. The show's reputation rivals Dancing with the Stars as a platform for revitalizing celebrity images through strategic gameplay and interpersonal dynamics.
Read at Business Insider
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