"You have so many of those US-based programmes, she said. There's nothing wrong with them, but they are not British, and they're not culturally relevant. If it's not balanced, if they're not watching other content that is also culturally relevant and British at the same time, then they're not going to have that exposure to their own culture at a very, very important time of their lives."
"She pointed to a recent Ofcom report stating that only a fifth of the time spent by UK-based YouTube users goes to UK-originated content, while more than half goes to content from North America. The algorithm loves you if you have more and more viewers, and you can't beat it, she said. The amount of viewers in the US are going to obviously tip the balance."
"Hidalgo issued her warning as the BBC launched CBeebies House: Time to Play, an interactive show for preschoolers to feature in its entirety on YouTube. It will also be made available on iPlayer. It will feature guest appearances from Floella Benjamin, 49 years after her first appearance on Play School."
Algorithms on YouTube steer British children toward US-originated videos, reducing exposure to British programming that helps build cultural identity. Ofcom data indicate only about one fifth of time spent by UK-based YouTube users goes to UK-originated content, while more than half goes to North American content. Some US preschool channels attract tens of millions of subscribers, skewing recommendation systems toward non-British content. Reduced viewing of culturally relevant British media at formative ages risks weakening ties to the English language, culture and heritage. CBeebies House: Time to Play will appear on YouTube and iPlayer to provide British preschool content.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]