Tiny Chef's new gig with Ikea is the hopeful job news we all needed
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Tiny Chef's new gig with Ikea is the hopeful job news we all needed
"In it, the Tiny Chef (a stop-motion creature vaguely resembling a sentient pea) made plant-based meals for his friends from his home inside a tree stump. But in June, 2025, the Tiny Chef took to his YouTube channel to announce in a heartwrenching video that his series had been canceled unexpectedly by Nickelodeon. It now has nearly two million views and 8,000 comments, nearly all of which are expressing an outpouring of support for Cheffy."
"In the months since Tiny Chef was cut off by Nickolodeon, he's struck out on his own. Series creators Rachel Larsen and Ozlem Akturk have kept the character alive on socials, where he posts recycled clips frequently, and via a website where they're currently crowdsourcing to keep Cheffy afloat in some capacity. In a November article for the Los Angeles Times, Larsen and Akturk said they'd raised $130,000 in one-time donations and launched a new fan club, merch, and brand partnership wing."
Stop-motion Tiny Chef starred in a Nickelodeon series from September 2022 to March 2025, making plant-based meals from his tree-stump home. The series was canceled in June 2025, and a YouTube video announcing the cancellation has nearly two million views and 8,000 supportive comments. Creators sustained the character on social media, recycled clips, a crowdsourcing website, fan club, merch, and brand partnerships, and raised $130,000 in one-time donations to support a 20-person team. A new three-episode miniseries with IKEA has launched, beginning with a store visit and leading to Tiny Chef becoming an ambassador for IKEA’s new falafel balls.
Read at Fast Company
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