"Mini dramas also known as 'verticals' or 'micro dramas' are shows broken into short clips, typically one to five minutes long. Popular plots involve sexy billionaires, sordid love affairs, or tales of revenge. They're immensely popular in China, where TikTok's parent ByteDance was founded, and are increasingly gaining steam in the US."
"Some up-and-coming American actors are starring in 'verticals' rather than filming for Hollywood, and it's helping them pay their bills. Mini-drama apps pulled in $1.4 billion in the US last year, according to an estimate from the streaming consulting firm Owl & Co. Some of the category leaders include DramaBox and ReelShort."
"TikTok has begun a limited test of a new mini-drama feed in its app, dubbed 'TikTok Short Drama,' a company spokesperson confirmed to Business Insider. The feature looks a lot like TikTok's separate mini-drama app, PineDrama, but appears in the main app instead. It's currently available to a small group of users over 18 in the US and a handful of other regions."
TikTok has introduced a mini-drama feed called 'TikTok Short Drama' in a limited test for users over 18 in the US and select regions. The feature integrates content similar to TikTok's separate app PineDrama directly into the main app. Mini dramas, also called verticals or micro dramas, are short episodes typically one to five minutes long featuring popular plots about billionaires, romance, and revenge. These shows are extremely popular in China and increasingly gaining traction in the US, with some American actors choosing to star in verticals instead of traditional Hollywood productions. The mini-drama industry generated $1.4 billion in US revenue last year, with apps like DramaBox and ReelShort leading the market. Unlike most competitors using freemium models, TikTok offers all episodes free on its short-drama feed.
Read at www.businessinsider.com
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