"School term begins, parliament returns to session, new novels flood the market for awards season, and television and radio stations air their latest programmes. Among all the new starts, though, many people want to go back to basics. An episode of L'amour est dans le Pre (Love is in the Meadow) can do the job. The most popular dating show in France just premiered its 20th season, and 3.6 million fans (19% of the total TV audience) were glued to their sofas."
"Just like Farmer Wants a Wife, its British equivalent (both are produced by Fremantle media), the reality TV programme depicts a cast of farmers from every part of rural France including overseas territories trying to find their soulmates. The contenders' video bios are broadcast, people write in expressing their interest, and shortlisted suitors embark on a speed-dating session on a riverboat, docked at the foot of the Eiffel Tower. Two of them are then invited to stay with their chosen farmer for a week."
September marks a concentration of cultural restarts and the 20th season premiere of L'amour est dans le Pré drew 3.6 million viewers, about 19% of the TV audience. The reality format follows farmers from across rural France, including overseas territories, seeking partners through broadcast video bios, viewer applications, a riverboat speed-dating round at the Eiffel Tower, and week-long stays on chosen farms. Over two decades the programme generated dozens of relationships and at least 60 children. The format saw limited UK success but remains popular in France, resonating amid social fragmentation and nostalgia.
Read at www.theguardian.com
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