"TNT reported a 35% growth in Prem audiences earlier this season, which combined with losing the autumn matches to ITV and European club rugby to Premier Sports persuaded them to increase its deal from 33m per year to 40m to secure Prem games for five years. Sport is TNT's sole offering and, having also lost the Champions League to Paramount, and the Europa League and Conference League to Sky, the company has admitted it will need to reduce its subscription fee."
"I was fully sated on a diet of live rugby union, football, cricket, NFL and NBA all for less than a Sky Sports or TNT subscription. So how will the increased competition between broadcasters affect league and union viewers? ITV has upped its coverage of rugby union. The channel has bought the rights to 10 Six Nations matches (with the other five on BBC) and the new Nations Championship, which features the 12 best teams in the world and will run in the second half of the year."
Streaming platforms and traditional broadcasters have dramatically altered the sports rights landscape. major streamers and free-to-air channels now compete for top competitions alongside established pay-TV providers. ITV acquired 10 Six Nations matches and the new Nations Championship while the BBC holds the other five Six Nations fixtures. TNT recorded a 35% rise in Premier League audiences but lost autumn internationals and several European club competitions, prompting a rights-cost increase from 33m to 40m per year for Premier League matches and necessitating subscription-fee reductions. The RFL seeks a balance across free-to-air, subscription and streaming packages to boost broadcast revenues.
Read at www.theguardian.com
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