The Streaming Rush to Turn Scripture Into Scripts
Briefly

Premiere of 'House of David' on Amazon Prime Video presents an engaging retelling of the biblical story of David, showcasing his rise from shepherd to king. This series capitalizes on the success of faith-based programming, like 'The Chosen,' and aims to attract a broad audience, including secular viewers. The show's creators emphasize untapped potential among viewers who seek quality narratives infused with faith, alongside historical and personal turmoil, amidst captivating battles and rich character dynamics. 'House of David' promises to blend epic storytelling with relatable themes of loyalty and ambition.
House of David brings biblical storytelling back to life, framing the tale of David through modern entertainment, appealing to both religious and secular audiences.
With a story that intertwines personal, familial, and epic battles, the series aims to attract a large, often overlooked audience that craves meaningful content.
Viewership insights suggest that the reach of faith-based programming is significant, with shows like The Chosen capturing the interest of a diverse global audience.
Jon Erwin highlights the massive underserved niche population for faith-based content, proving that such stories resonate beyond just religious viewers.
Read at www.nytimes.com
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