The Morning Show's Universe Remains As Ludicrous As Our Own

"Bradley Jackson is a news anchor from West Virginia for whom Reese Witherspoon has earned millions of dollars playing, and she has never once made sense since her initial introduction as a liberal fantasy of a commonsense conservative - she's a Republican, but she's skeptical of clean coal - who tumbles into a job across from Jennifer Aniston's imperious morning-news anchor Alex Levy. The show's first season, which helped launch the then-nascent Apple TV+, presented as a prestige issue drama about the Me Too era, but it quickly bent in a stranger and soapier direction, especially its depiction of Bradley Jackson. The second season wedged its timeline into the months before COVID hit America and had Bradley Jackson experience a sexual awakening by falling for a hard-hitting news anchor played by Julianna Margulies. The third embraced the madness and kicked off by sending Bradley Jackson into space; in the season finale nine episodes later, she was turning herself into the FBI for helping cover up evidence of her brother's involvement in January 6. God bless the writing staff that figured out how to get her from that point A to point Z."

"Now, those beautiful minds have attempted to one-up the third season in the most Morning Show way possible: They've turned Bradley Jackson into Erin Brockovich, spurred into action when she discovers shocking footage of a massive number of birds falling from the sky. Why is Bradley Jackson looking into these dead birds? The convoluted logic established in the season premiere involves her former news network, which has gone from being called UBA to UBN as the result of a merger at the end of the last s"

Bradley Jackson returns as a central figure whose storyline has shifted from prestige Me Too-era drama into soapier, increasingly surreal territory. Her character has been presented as a politically ambiguous Republican skeptical of clean coal and has undergone arcs including a sexual awakening, a spacebound kickoff, and a turn toward self-incrimination related to January 6. The new season premiere sends her into an Erin Brockovich–style investigation after she discovers shocking footage of many birds falling from the sky. The episode ties the bird mystery to her former news network, renamed through a corporate merger, and leans into convoluted plot logic consistent with the show's high-gloss sensationalism.

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