"Apple TV+'s popular release, "The Morning Show" is one of the streamer's flagship dramas, which offers a sharp look at the competitive world of network television. The series follows anchor Alex Levy (Jennifer Aniston) and reporter turned cohost Bradley Jackson (Reese Witherspoon) as they navigate the fallout of workplace scandals, shifting media ownership and the relentless pressure of staying relevant in the news cycle."
"Although this series is set in New York City, much of "The Morning Show" is not filmed there. According to Screen Rant, the bulk of production has always taken place in Los Angeles, California. This filming location was used particularly for the interiors and many exteriors that stand in for New York. So the show relies heavily on set design and location dressing to transform Los Angeles streets into believable New York settings."
The Morning Show follows anchor Alex Levy (Jennifer Aniston) and reporter-turned-cohost Bradley Jackson (Reese Witherspoon) as they navigate workplace scandals, shifting media ownership and the pressure to remain relevant. The series blends professional rivalries with personal struggles while examining the #MeToo movement, corporate mergers and technology's growing influence on journalism. The visual palette emphasizes gleaming broadcast studios, corporate boardrooms and bustling metropolitan backdrops to convey glamour and tension. Although the story is set in New York City, most production occurs in Los Angeles using set design and location dressing, with select New York shoots for authenticity. Season four broadens the production scope with additional locations.
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