Rick Kruger, a character in "Common Side Effects," is a lazy CEO of Reutical Pharmaceuticals who neglects his responsibilities. While observing a commercial edit, he is preoccupied with his phone, showing disinterest in the task at hand. When confronted about marketing challenges, he displays a callous attitude toward layoffs. Despite being entitled and a part of a disliked industry, Rick's relatable traits create a sympathetic image, likening him to a neighborly figure despite being a flawed executive.
"Rick isn't looking at the monitor showing the commercial. He's looking at his phone."
"A lot of those types are going to have to get fired."
"There's something about Rick that solicits sympathy. You even want to trust him."
"You might commiserate with at a bar, or a neighbor who invites you over for a cookout."
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