"137.8 million viewers watched the big game between the Seattle Seahawks and New England Patriots in the second quarter, setting a new peak viewership record in U.S. TV history, per NBC Sports. There were an average of 124.9 million viewers throughout the game, making it the second-most-watched Super Bowl in history, after last year's game. "The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo, and provided an unprecedented lead-in"
"Telemundo, which had a Spanish-language broadcast of the game, also had an average of 3.3 million viewers throughout the night, becoming the most watched Spanish broadcast of a Super Bowl. Millions tuned in (or didn't click away) to see Bad Bunny's performance and rewatched it online on social media - sorry to Kid Rock and co. During the live show,"
137.8 million viewers watched the Super Bowl in the second quarter, setting a new U.S. TV peak viewership record, with an average of 124.9 million viewers across the game. The game between the Seattle Seahawks and New England Patriots became the second-most-watched Super Bowl in history. NBC reported a blockbuster audience across NBC broadcast network, Peacock, and Telemundo and noted the broadcast provided an unprecedented lead-in to Primetime in Milan coverage. Telemundo averaged 3.3 million viewers, becoming the most-watched Spanish-language Super Bowl broadcast. Bad Bunny's Halftime Show attracted 128.2 million live viewers, generated over 4 billion social views and 61 million YouTube views, with 4.8 million average viewers on Telemundo.
Read at Vulture
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