""I do think this has the opportunity to become a multimillion-dollar business at scale," Urbina says. "We certainly have a first-mover advantage today. We have our own platform... so we own this end to end.""
""That gives us an opportunity to monetize in a different way, to integrate in a different way. And it just presents a massive business opportunity for us.""
""ViX MicrO is built around scripted vertical series, with episodes running roughly 60 to 120 seconds and designed for phones, feeds and fast binges.""
""Each micro-series averages about 60 episodes, all dropped at once in the ViX app so viewers can watch in quick bursts or marathon sessions.""
TelevisaUnivision is leveraging its telenovela heritage to create ViX Micros, a platform for one- to two-minute vertical episodes aimed at mobile audiences. In less than a year, it has garnered 900 million social media views and 6 million daily users. The platform's success is attributed to its ability to adapt melodramatic storytelling for quick consumption. Rafael Urbina believes this model could evolve into a multimillion-dollar business, emphasizing the company's control over production and distribution as a key advantage in monetization.
Read at Forbes
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