"Thankfully, the weeks leading up to the Super Bowl can be a great time to shop for a new TV. Generally, TV prices steadily decrease after a new model comes out. Some 2026 TV models were announced at CES and are forthcoming things year, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on a TV."
"While the teams playing in Super Bowl 2026 are the true stars of the show (and Bad Bunny, of course), your TV is a pretty important part of the puzzle of putting together an excellent Super Bowl party. Maybe you've been thinking about replacing an aging set, or you're itching for a full refresh of your home theater setup either way, you'll want to try to get a good deal on a new TV."
Engadget has tested and reviewed consumer tech since 2004 and may earn affiliate commissions from purchases made via included links. The Super Bowl is a major shared television event, so a good TV can improve party viewing. TV prices typically fall after new models debut, and CES 2026 announcements make discounts on 2025 models more likely. Weeks before the Super Bowl are a strong time to shop for both budget and high-end TVs. Deals currently span affordable 1080p and 4K sets under $500, with fewer large 65- and 75-inch bargains. Examples include a Hisense 32-inch Class A4 for $98, a Roku 24-inch 720p for $100, and discounted Roku 55-inch 4K models.
Read at www.engadget.com
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