"Sky Sports has declined an offer to renew a long-term contract that expired last year, leaving Cricket South Africa searching for alternative broadcast partners for the upcoming series against England."
"TNT Sports has made a habit of buying rights rejected by Sky in the past, but is currently unable to commit due to budget pressures and uncertainty over its long-term ownership."
"The South Africa series is not a priority for Sky at present, but they could revisit airing coverage nearer the time, reflecting the dwindling value of bilateral international cricket."
Cricket South Africa is facing challenges in securing a UK television rights deal for the upcoming Test series against England. Sky Sports has declined to renew a long-term contract that expired last year, prompting CSA to seek alternative broadcast partners. TNT Sports, which has previously acquired rights rejected by Sky, is currently unable to commit due to budget constraints and uncertainty over ownership. The situation reflects a broader trend of declining value in bilateral international cricket rights, as evidenced by Cricket Australia's similar struggles to find a UK partner for its domestic season.
Read at www.theguardian.com
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