"The two companies have signed a non-binding agreement for Sony's home entertainment business, with TCL set to hold a 51 percent stake in the new venture, and Sony holding 49 percent. With this partnership, TCL is elevating itself into the premium television landscape after innovating with leading technology over the last few years. Sony and TCL are aiming to finalize binding agreements by the end of March, and start operating the new joint company in April 2027, subject to regulatory approvals and other partnership conditions."
"The new company is expected to retain "Sony" and "Bravia" branding for its future products, and will handle global operations from product development and design to manufacturing, sales, and logistics for TVs and home audio equipment. Sony says that the partnership will leverage Sony's picture and audio tech, brand value, supply chain management, and other operational expertise. This will combine with TCL's own display technology, vertical supply chain strength, global market presence, and end-to-end cost efficiency."
Sony will move its TV hardware business into a joint venture with TCL, with TCL holding 51 percent and Sony holding 49 percent. The companies plan to finalize binding agreements by the end of March and begin operations in April 2027, subject to regulatory approvals and conditions. The new company will keep Sony and Bravia branding and will manage product development, design, manufacturing, sales, and logistics for TVs and home audio equipment. The venture will combine Sony's picture and audio technology, brand value, and supply chain expertise with TCL's display technology, vertical supply chain, global presence, and cost efficiency.
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