"As per the press release, the TCL-led venture will "leverage Sony's high-quality picture and audio technology, brand value and operational expertise" combined with "TCL's advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency". Furthermore, the products will still carry Sony and Bravia branding. The new joint venture is set to operate globally, with the binding agreement set to be finalized by the end of March."
"Seemingly out of nowhere, TCL announced it plans to acquire Sony's home entertainment branch, including TVs and home audio equipment. The two companies are set to enter a joint venture, with TCL controlling a commanding 51% share. As per the press release, the TCL-led venture will "leverage Sony's high-quality picture and audio technology, brand value and operational expertise" combined with "TCL's advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency". Furthermore, the products will still carry Sony and Bravia branding. The new joint venture is set to operate globally, with the binding agreement set to be finalized by the end of March. The new company is officially expected to begin its operation in April 2027. That's all pending regulatory approval and several other partnership conditions."
TCL will lead a joint venture acquiring Sony's home entertainment branch, including televisions and home audio equipment, with TCL holding 51% and Sony holding 49%. The venture will combine Sony's high-quality picture and audio technology, brand value, and operational expertise with TCL's advanced display technology, global scale, industrial footprint, and end-to-end cost efficiency. Products will continue to carry Sony and Bravia branding. The binding agreement aims to be finalized by the end of March, and the new company is expected to begin operations in April 2027, subject to regulatory approval and other partnership conditions.
Read at GSMArena.com
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