"Samsung committed fully to Black Friday by discounting every product category and Amazon delivering the most aggressive pricing across smartphones, tablets, earbuds, and TVs. At $1,397, down from $1,997 ($600 off), the 65-inch OLED S90F featuring the NQ4 AI Gen3 processor, 4K AI upscaling, OLED HDR+, and 144Hz Motion Xcelerator is the pinnacle of Samsung's display technology at a record-low price."
"The NQ4 AI Gen3 processor uses 128 dedicated neural networks that have been trained on millions of images to look at content frame by frame and make smart improvements that make the picture quality much better. The AI can tell the difference between sports, movies, news, and games and then it processes each type of content in the best way for that type:"
"The 4K AI upscaling uses the same neural network architecture to look at lower-resolution content and intelligently fill in missing details to make it look like it was shot in 4K. Cable broadcasts, streaming services that deliver 1080p and older content libraries all get sharper and clearer when you play them back because of edge enhancement, texture synthesis, and noise reduction."
Samsung applied deep Black Friday discounts across product categories, positioning the 65-inch OLED S90F at $1,397 (down from $1,997), a 30% reduction that narrows the gap to mid-tier LED pricing. The S90F combines the NQ4 AI Gen3 processor and 4K AI upscaling to improve picture quality: 128 neural networks trained on millions of images analyze content frame-by-frame, identify content types, apply motion smoothing for sports, and preserve cinematic cadence for movies. The upscaler reconstructs detail via edge enhancement, texture synthesis, and noise reduction to sharpen 1080p and older sources. OLED panels use self-emissive pixels for true blacks and improved contrast.
Read at Kotaku
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