""The opportunity for Howdy was - if you just look at what's going on in the streaming world with streaming services, they're getting more expensive. They keep raising prices, and they keep adding larger and larger ad loads," Wood explained at the Variety Entertainment Summit at CES. "And so, the part of the market where it actually started - low-cost and no ads - is gone now. There's no streaming services that address that portion of the market.""
""The exec also suggested that Roku intends to bring Howdy to a broader market than just Roku customers, saying that while it started on Roku, the company "will take it off-platform as well." Asked to clarify offstage if that meant mobile apps, the web, and elsewhere, Wood told TechCrunch the company has not yet said where, specifically, it plans to bring Howdy, but that "we want to distribute it everywhere." That seems to suggest that Howdy could be an app that you one day load on any device, large or small.""
Howdy launched in August as a $2.99-per-month ad-free channel offering access to library content. Competing streaming services are raising subscription prices and increasing ad loads, creating a gap for low-cost, no-ad options. Roku positions Howdy to fill that gap and aims to distribute the service beyond Roku hardware. Roku has indicated plans to take Howdy off-platform, potentially to mobile apps, the web, and other devices, though specific distribution targets have not been finalized. Roku declined to share subscriber numbers but expects Howdy to scale into a significant streaming service.
Read at TechCrunch
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