"Meme-based crypto currencies were once the domain of tech bros looking to make a buck at the top of a pyramid who'd leave the worthless coins in the hands of suckers and move on to the next. Now, their reputation has somehow sunk even lower, with the likes of Donald Trump exploiting his acolytes with Trump Coin (currently worth a fifth of day-one peak, and almost a quarter of its launch price)."
"Banijay Rights is an arm of Banijay Entertainment, a mammoth television production company responsible for shows like Lego Masters, Big Brother, Survivor, and indeed Black Mirror. It partnered with Web3 company Pixelynx a while back, with the intention to create a coin and run a bunch of Web3 bullshit like NFTs. The latter sold out instantly, with all 7,000 being picked up at $40 a pop in under three hours."
Banijay Rights partnered with Web3 company Pixelynx to create $MIRROR, a memecoin tied to Black Mirror and a accompanying Web3 platform. An NFT drop of 7,000 items sold out instantly at $40 apiece in under three hours. Meme-based cryptocurrencies carry a tarnished reputation from pump-and-dump behaviour and speculative launches that often leave ordinary buyers with worthless tokens. Recent high-profile examples such as Trump Coin illustrate rapid value collapses after initial peaks. The launch faces confusion from another existing $MIRROR coin and markets uncertain reaction, while the project promotes a wider branded 'universe' beyond a single token.
Read at Kotaku
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