"For all the time that I've been covering technology, there's been a hierarchy when it comes to TV brands. The big three - Sony, Samsung, and LG - have been on top for a while. Pioneer and Panasonic were up there with plasma TVs, and Panasonic is getting back in the game in the States. Hisense, TCL, and Vizio battled it out as midrange tiers for years before Vizio pivoted from hardware profits to an ad-centric model under Walmart,"
"But over the past couple years, both TCL and Hisense have made impressive strides in performance, bringing them closer and closer to Sony, Samsung, and LG. And it's not just that they made incremental improvements, both companies have been innovating and leading with technology. Hisense was the first company to debut an RGB LED TV last year (other companies were developing the technology, but Hisense showed it first). And this year TCL's X11L leads the way as the first TV with reformulated quantum dots"
A long-standing hierarchy in TV brands placed Sony, Samsung, and LG at the top, with Pioneer and Panasonic prominent during the plasma era and Panasonic returning to the US market. Hisense, TCL, and Vizio occupied midrange positions until Vizio shifted to an ad-centric model under Walmart. In recent years TCL and Hisense have significantly closed the performance gap through innovation: Hisense debuted an RGB LED TV, and TCL introduced the X11L with reformulated quantum dots and a new color filter. Sony retains advanced processing, LG maintains OLED contrast advantages, and TCL’s QM9K signaled aggressive competition. The art TV category expanded beyond Samsung.
Read at The Verge
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