"Pennywise the clown and his menacing red balloons from "It" were seen floating around New York City on Wednesday. He traveled all the way from the sewers of Maine while promoting the upcoming release of the HBO series "Welcome to Derry" - a prequel to Stephen King's novel "It" and the franchise's two recent movies. The city that never sleeps might have an even more difficult time doing so, knowing an orange-haired clown in a silver silk suit is roaming the streets."
"He terrorized plenty of other cities across the globe Wednesday as part of HBO's "Red Balloon Takeover" promotion - making appearances in Los Angeles, Mexico City, Paris, Japan, Sydney, Hong Kong, Dubai and others. It was the second time this month Derry was represented in Manhattan. At New York Comic Con, a "Welcome to Derry" immersive activation welcomed fans to face their fears inside a child's 1960s-era bedroom, unsettled by the looming threat of Pennywise."
Pennywise the clown appeared throughout New York City holding red balloons at Central Park, Bryant Park, Washington Square Park and Jane's Carousel in Dumbo. The appearances promoted HBO's Welcome to Derry, a prequel exploring Pennywise's origins that premieres Sunday. The promotion included a global Red Balloon Takeover with stops in Los Angeles, Mexico City, Paris, Japan, Sydney, Hong Kong, Dubai and others. A Welcome to Derry immersive activation at New York Comic Con recreated a 1960s-era child's bedroom to confront fans with the looming threat of Pennywise. The clown delivered a menacing line: "I love New York! New Yorkers are great...for breakfast and dinner."
Read at NBC10 Philadelphia
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