"The tech giants have eaten the entertainment world, and now they're coming for sports. Together, Amazon and YouTube TV account for 65% of the $6.5 billion that streamers will spend on sports rights for US audiences in 2025 (34.4% and 30.6%, respectively), according to Ampere Analysis. The third biggest share went to Netflix, with 11.3%. Disney's ESPN+ and Comcast's Peacock held a distant fourth and fifth place."
"Netflix has also been active, scooping up NFL Christmas Day games and the Jake Paul vs. Mike Tyson fight, although it prefers to treat sports as part of a broader live events strategy that includes comedy specials and awards shows rather than "renting" full seasons of sports rights. A person familiar with Netflix's spending said they pegged it at about $600 million versus Ampere's calculation of $738 million."
Streamers will spend about $6.5 billion on US sports rights in 2025, with Amazon and YouTube TV combining for roughly 65% of that total. Netflix holds the third-largest share at about 11.3%, while ESPN+ and Peacock trail further behind. Amazon and YouTube have made large rights investments, including Amazon's deals for Thursday Night Football and NBA rights and YouTube's NFL Sunday Ticket acquisition. Netflix focuses on sporadic live events rather than full-season rights and reportedly spent roughly $600–$738 million. Rising sports-rights costs could squeeze budgets available for film and television output. Some measurements exclude international and certain competition purchases.
Read at Business Insider
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