Netflix is doubling down on full-season drops with season two of Meghan's show

"Historically, TV shows aired new episodes week after week, creating appointment viewing. With the streaming era, that model shifted-though Netflix remains unique in its commitment to releasing entire seasons at once, according to recent analysis by Ampere Analysis. Some 84% of Netflix's original TV releases are full-season drops, compared with 60% on Disney+, 57% on Peacock, and only 34% on Apple TV+. HBO Max is the least likely to release entire seasons, with just 28% of its programming arriving all at once."

"Beyond audience expectations, practical considerations also drive the approach. "Netflix has always done the binge strategy," says Kasey Moore, founder of What's on Netflix, which tracks the platform's new releases. That's largely due to the sheer volume of its output. "It's because the amount of shows and movies that they're putting out," he says. The scale of Netflix's operations prevents it from devoting marketing efforts to weekly episode drops. Instead, releasing entire seasons at once allows for large-scale promotion of specific titles."

"Meghan, Duchess of Sussex' latest season of her reality show, With Love, Meghan, drops today on Netflix. In line with the streamer's strategy for its flagship programs, all eight episodes are available to binge immediately. It's a strategy that serves journalists well, offering plenty of controversial moments to highlight from a celebrity whose ties to the U.K. royal family continue to generate headlines. But it also underscores how approaches to consuming content have changed."

Meghan, Duchess of Sussex's new season of With Love, Meghan premiered on Netflix with all eight episodes available immediately. Netflix commonly releases entire seasons at once, a model that facilitates binge viewing and contrasts with historical weekly appointment viewing. Ampere Analysis found 84% of Netflix original TV releases are full-season drops, higher than Disney+, Peacock, Apple TV+, and HBO Max. Practical drivers include Netflix's large volume of content and limited capacity for extended weekly marketing, making single-season drops a way to concentrate promotional resources on individual titles.

Read at Fast Company