"NBC Sports president Rick Cordella said during a press event last month the trifecta of events allows NBC Sports to do what it does best - "make big events even bigger." Zoom in: NBC's "Legendary February" month begins with the 2026 Winter Olympic Games opening ceremony in Milan on Feb. 6. Coverage of the Olympics will be balanced with the Super Bowl on Feb. 8, live from Santa Clara, California."
"NBC Sports host Mike Tirico will be at the center of all of the action, serving as the primetime host of the Winter Games from Milan while also covering Super Bowl LX and the NBA All-Star game. "For me, it's a personal highlight because it'll be the first time I call the Super Bowl," Tirico told Axios this summer in Cannes. "It is a thrill for all of us," Tirico added. "No media group, no sports division has ever had this kind of month ahead of them.""
"Peacock will stream every event live and include replays. NBC will host at least five hours of daytime coverage and a three-hour primetime show. USA Network and CNBC will also broadcast some coverage. NBC is also bringing back its interactive features like Gold Zone and Rinkside Live for the Olympics and Courtside Live for the All-Star Game."
NBC Sports will deliver a concentrated slate of major events in February 2026: the Winter Olympic Games opening ceremony in Milan on Feb. 6, Super Bowl LX live from Santa Clara on Feb. 8, and the NBA All-Star Weekend in Los Angeles Feb. 13–15. Mike Tirico will serve as primetime host for the Winter Games and will also cover the Super Bowl and the All-Star Game. Milan will be NBC's largest Winter Olympics operation with nearly 2,900 athletes from over 90 countries. Peacock will stream every event live with replays while NBC, USA Network and CNBC provide curated daytime and primetime coverage. Interactive features such as Gold Zone, Rinkside Live, and Courtside Live will return. NBCUniversal sold out major ad inventory and expects record ad revenue for the month.
Read at Axios
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