My Favorite TV to Watch the Winter Olympics Is on Sale

"But three hours of fun isn't a great reason to buy a new TV. We're talking a two-plus weeks of big events (literally) like Big Air Snowboarding, and if you grab a Peacock subscription (or own a good VPN), you can catch virtually all of it in 4K. For such an occasion, Samsung's 77-inch S90F QD-OLED for $2,000 could be the perfect pairing."

"The S90F is a gorgeous display and one of the best TVs of the year. While it doesn't offer the same sizzling punch of Samsung's flagship S95F, its modest brightness boost over the previous S90D provides more than enough gleam and sparkle for anything you can stream, including the rugged snowy peaks of the Milan Olympics. It has hovered around this price for a little while, but it likely won't see a bigger discount until the end of the year."

"I've been watching the initial events of the 2026 games on the S90F, and it's already been a thrill ride. The Men's Downhill training runs, which included high-speed drone cameras following the competitors for a POV look at the slopes at an insane 100-plus kilometers per hour, had my pulse quickening from the jump. The vibrant colors, rich blacks, and gleaming white snow all look fantastic, while the TV's 120 Hz refresh rate ensures the fastest images look smooth as silk."

Samsung's 77-inch S90F QD-OLED delivers vibrant colors, rich blacks, and bright highlights thanks to a modest brightness boost over the S90D. The panel's 120 Hz refresh rate keeps fast sports and POV drone footage smooth, making it well suited to 4K Winter Olympics coverage via Peacock or VPN. The S90F trades some peak punch compared with the flagship S95F but offers strong cinematic performance with good contrast, processing, and HDR support for streaming and 4K Blu-rays. The 85-inch model uses a different, non-quantum-dot panel and will perform slightly worse in color. The TV reduces glare well, though not as effectively as Samsung's matte-screen models, and its roughly $2,000 price is unlikely to drop significantly before year-end.

Read at WIRED