"Mark Cuban is sounding the alarm bell over a television shake-up that could have unintended consequences for the entire broadcast industry. The billionaire investor and former Shark Tank star weighed in on X after two of the US's largest local station groups - Sinclair and Nexstar - announced they would stop airing ABC's "Jimmy Kimmel Live!" The decision means dozens of ABC-affiliated stations across the country, including in markets like Washington, DC, Seattle, and Portland, will no longer carry the late-night show."
"The decision means dozens of ABC-affiliated stations across the country, including in markets like Washington, DC, Seattle, and Portland, will no longer carry the late-night show. "This might backfire in the long run," Cuban wrote. He said that ABC, along with other broadcast networks, has already shifted much of its best scripted programming onto streaming platforms. If networks cut investment in scripted shows for broadcast - leaving mostly sports, news, and reality - "the economics of the shows change completely," he said."
"The network reinstated the program on Tuesday, and the comeback episode proved Kimmel can still pull an audience: 6.26 million viewers tuned in, according to Disney, despite the show not airing on nearly a quarter of ABC affiliates. That figure is well above the 1.77 million average viewers the show drew in the second quarter of this year. Disney also said Kimmel's opening monologue racked up more than 26 million views across YouTube and social platforms."
Sinclair and Nexstar announced they will stop airing Jimmy Kimmel Live! on their ABC-affiliated stations, removing the show from dozens of local markets. Mark Cuban warned the move could backfire and alter the economics of broadcast television. Networks have shifted much of their top scripted programming to streaming platforms, and reduced investment in broadcast scripted shows could leave schedules dominated by sports, news, and reality. ABC suspended then reinstated Jimmy Kimmel Live!, and the comeback episode drew 6.26 million viewers along with more than 26 million social and YouTube views for the opening monologue.
Read at Business Insider
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