"But Copilot will still be integrated into Tizen OS, and Samsung appears eager to push chatbots into TVs, including by launching Perplexity's first TV app. Amazon, which released Fire TVs with Alexa+ this year, is also exploring putting chatbots into TVs. After the backlash LG faced this week, companies may reconsider installing AI apps on people's smart TVs. A better use of large language models in TVs may be as behind-the-scenes tools to improve TV watching."
"Chatbots add another layer of complexity to understanding how a TV tracks user activity. With a chatbot involved, smart TV owners will be subject to complicated smart TV privacy policies and terms of service, as well as the similarly verbose rules of third-party AI companies. This will make it harder for people to understand what data they're sharing with companies, and there's already serious concern about the boundaries smart TVs are pushing to track users, including without consent."
Smart TV makers are integrating chatbots into TVs, with Copilot on Tizen OS, Samsung launching Perplexity's first TV app, and Amazon exploring chatbot features for Fire TVs. Backlash over visible AI apps has prompted reconsideration, and large language models may be more useful as behind-the-scenes tools to enhance viewing experiences rather than front-facing chatbots. Chatbots introduce privacy and tracking complexities through additional terms of service and third-party AI rules, making data sharing harder to understand and heightening concerns about tracking without consent. Chatbots can also contribute to bloatware and ad-driven monetization that disrupts viewing.
Read at Ars Technica
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