LG 48" OLED evo C4 Series Gets "Hidden Price" on Amazon, 45% Off Price Violates LG's Display Rules - Kotaku
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LG 48" OLED evo C4 Series Gets "Hidden Price" on Amazon, 45% Off Price Violates LG's Display Rules - Kotaku
"LG is the leader in the OLED TV market because of decades of experience with display panels that competitors can't match. They stay on top even though Samsung, Sony, and Chinese manufacturers are always trying to take them down. Every year, the company comes out with new generations of TVs but some models become bestsellers that last longer than the yearly refresh cycles because they offer great value by balancing performance and price."
"Right now, a 48-inch OLED C4 TV is currently on sale for $876 on Amazon on Black Friday, and it is a 45% drop from its original price of $1,599 which makes flagship OLED technology available at mid-tier LED prices. The pricing proves so aggressive that Amazon displays it as "hidden price" requiring cart addition before revealing the actual cost. Amazon explains this policy through manufacturer agreements: " Because our price on this item is lower than the manufacturer's suggested retail price, the manufacturer does not allow us to show you our price until you place the item in your shopping cart.""
"The main benefit of OLED is that the self-emissive pixels can turn completely off to make true blacks: This gives OLED TVs infinite contrast that LED TVs with backlights bleeding through LCD panels can't match. LED TVs with local dimming come close to this with backlight zones but blooming and haloing around bright objects on dark backgrounds show the compromise that OLED gets rid of completely with per-pixel control."
LG maintains leadership in OLED TVs through decades of panel experience and recurring bestseller models that balance performance and price. A 48-inch OLED C4 is on sale for $876 on Amazon, a 45% discount from $1,599, with the price hidden until cart addition due to manufacturer agreements. OLED panels use self-emissive pixels that can turn off fully to produce true blacks and effectively infinite contrast, eliminating blooming and haloing seen in LED local-dimming displays. The Gen7 α9 AI processor analyzes each frame to reduce noise, recognize scenes, and upscale content, with firmware updates improving performance over time. All HDMI ports support HDMI 2.1 and VRR and the panel runs at 120Hz to accommodate modern gaming.
Read at Kotaku
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