"The FCC's efforts to shut down Jimmy Kimmel's platform have seemingly blown up in its face, with the return of Kimmel's talk show breaking viewership records on YouTube. Tuesday's episode of Jimmy Kimmel Live! contained Kimmel's most-watched monologue ever on the video platform, a 28-minute segment addressing the censorship which has reached over 19 million views at the time of writing."
"The increased viewership could be explained by people who are unable to watch the show on network television flocking to YouTube instead, as Nexstar and Sinclair continue to block it from being broadcast on roughly one-quarter of ABC stations. Nielsen figures reported by that don't include streaming viewership also show that Tuesday's episode averaged 6.2 million viewers - nearly four times higher than his usual audience. These figures are preliminary and expected to grow in the coming days."
FCC efforts to shut down Jimmy Kimmel's platform backfired as his show's return set YouTube viewership records. Tuesday's episode featured a 28-minute monologue addressing censorship that reached over 19 million views. Viewers unable to watch on network television appeared to flock to YouTube as Nexstar and Sinclair continue blocking the show on roughly one-quarter of ABC stations. Nielsen figures excluding streaming reported an average of 6.2 million viewers for Tuesday's episode, nearly four times the usual audience. These figures are preliminary and expected to grow. The boycott by about 20 percent of ABC affiliates coincided with amplified reach.
Read at The Verge
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