"Hisense is perhaps best known for its budget-friendly electronics and appliances, like TVs and refrigerators. But at CES 2025, the China-based company showed its high-end chops with a massive 136-inch micro LED TV, which recently became available for a whopping . So what's on deck for this year's show? New leadership, for starters. The company has two new hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler."
"As for actual announcements, while you can expect Hisense to tout its strength in appliances and HVAC systems (really), Larsen's aforementioned interview specifically calls out the emerging RGB TV space as a focus. We expect this year's show will be all about explaining the shades of difference between mini and micro LED display technologies, as both and have already thrown down pre-announcement gauntlets on the latter."
Hisense is positioning itself for a major 2026 CES presence while refining its brand with two executive hires: Sarah Larsen as CMO and James Fishler as CCO. The company showcased a 136-inch micro LED TV at CES 2025 and currently offers very high-end display products. Hisense will livestream its CES presentation on January 5 at 1 PM ET. The company emphasizes fast concept-to-market turnaround as a competitive advantage. RGB Mini LED displays are a highlighted focus area, and the presentation is expected to clarify differences between mini and micro LED technologies. Pricing and whether any models fall below six figures remain uncertain.
Read at Engadget
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