How to supercharge Netflix's shopping mall plans

"This week, Netflix shared a few more details about its budding location business: The company will open its very first Netflix House in Philadelphia on November 11th, with a second location set to open in Dallas on December 11th. Both locations will span across 100,000 square feet, and offer ticketed experiences related to Netflix franchises like Stranger Things and Squid Game, restaurants serving up Bridgerton snacks, merch stores, and more."

"Netflix's take on location-based entertainment is intriguing because it's very different from the way Hollywood used to do this business. Instead of investing billions of dollars into massive theme parks that most people can only afford to visit once or twice in their life, Netflix embraces a model that costs both the company and its customers a lot less. Visiting a Netflix House will be free, with the company betting that consumers will open their wallets for games and other ticketed experiences."

"Netflix is also opening its locations in existing malls, which brings down the costs for the company, and hints at a future in which a Netflix House could eventually be in every major city. The emphasis is on eventually here, because opening a 100,000-square-foot entertainment center still takes a lot of time and effort. Netflix has been talking about its Netflix House plans since 2023; this week, it shared that a third planned location in Las Vegas won't be ready until 2027."

Netflix will open its first Netflix House in Philadelphia on November 11 and a second in Dallas on December 11. Both locations will occupy 100,000 square feet and provide ticketed experiences tied to franchises such as Stranger Things and Squid Game, restaurants offering Bridgerton snacks, merchandise stores, and other attractions. Entry to Netflix Houses will be free, with revenue targeted from games and paid experiences. Placement in existing malls reduces overhead and enables broader rollout, though expansion timelines remain slow; a Las Vegas location is delayed until 2027. Partnerships with Sandbox VR could accelerate expansion through existing VR venues.

Read at The Verge