"Gold Zone, NBC Sports' whip-around coverage of the Olympics, didn't debut with the 2024 Summer Games in Paris. As far back as the Sochi Winter Olympics in 2014, the network had experimented with the format-using multiple screens to cover simultaneous live events, a technique that had been popularized since 2005 by RedZone coverage of the NFL. But Paris did mark the first time that Gold Zone had run on NBCUniversal's streaming service Peacock, providing real-time coverage of all 39 sports with zero embargoes."
"Molly Solomon: We decided to create a new class of Olympics programming. We wanted to take a format that sports fans were acquainted with, NFL RedZone whip-around coverage, and pitch it to hardcore sports fans to watch the Olympics like that. We'd never given the audience a front-row seat to everything that was happening at once. Amy Rosenfeld: NBC declared, "We are not going to hold anything back. Nothing is embargoed." Solomon: I've never felt as much energy in an Olympics control room as I did in Gold Zone. Rosenfeld: That control room was not for the faint of heart. Solomon: The first day I walked in there, you could see it was a unique product. It was fast-paced, frenetic. I thought it could appeal to younger viewers. It was almost like FOMO: You're scrolling your social feed, where you feel like you're catching up with what happened that day."
Gold Zone is NBC Sports' whip-around coverage of the Olympics that deploys multiple screens to track simultaneous live events. The format traces back to experiments during the Sochi 2014 Winter Olympics and draws inspiration from NFL RedZone whip-around coverage. Paris 2024 marked the first time Gold Zone streamed on Peacock, delivering real-time coverage of all 39 Olympic sports without embargoes. NBC described a control room operated at high energy for rapid switching between events. Executives characterized the product as fast-paced, frenetic, appealing to younger viewers, and designed to give audiences a front-row seat to concurrent Olympic action.
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