"I'm walking up the pastel-colored stairs from Squid Game with other journalists in a single-file line, genuinely frightened of what lies before me. In the South Korean Netflix series, characters who ascend these stairs usually end up in body bags after failing some killer children's game. Me? I arrive in a food court, where options include WWE Smashburgers, Stranger Things-inspired BLT's, and Selling Caesar salads."
"This morning, I visited the site of the Netflix Housea new entertainment complex at the King of Prussia shopping mall outside of Philadelphia, PA, which opens to the public on Wednesday. Though Netflix stars will walk the red carpet tonight to celebrate the grand opening, I was there a bit earlier in the day to preview the streamer's first attempt to leverage their most popular shows into a Dave & Buster's-esque experience."
Netflix House at the King of Prussia mall is a large entertainment complex combining immersive themed experiences, dining, retail, and photo opportunities. The site includes a Dolby theater, nine-hole mini-golf, a food court named Netflix Bites, VR attractions, a One Piece escape room, and a Wednesday-themed arcade. Exclusive merchandise and multiple Instagrammable spaces are available, including a replica Wednesday door room and life-size KPop Demon Hunters cutouts. The complex blends disparate fandoms and styles, creating a chaotic, amusement-park-like environment that signals Netflix's first step toward experiential, location-based entertainment.
Read at www.esquire.com
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