"Near the start of this hilarious and ambiently horrifying documentary, presenter Oobah Butler informs the viewer what exactly is riding on the success of his latest stunt. Emerging from a meeting at Channel 4's headquarters, he floats a contract in front of the camera. In signing this, Butler claims, he is guaranteeing that I am going to make a million pounds in 90 days. If he succeeds, he'll be a rich man. If he fails, I suppose I won't be working with Channel 4 again."
"He gained global attention with a 2017 project for Vice magazine, in which he managed to get a completely fictional establishment The Shed at Dulwich listed as London's top restaurant on TripAdvisor, questioning the effectiveness of the algorithm (when TripAdvisor became aware that it was a fake, they took it down). In his first Channel 4 documentary, 2023's The Great Amazon Heist, he applied his irreverent tactics to a bigger (the biggest?) target, revealing lax age restrictions (by getting children to order knives via Alexa)"
Presenter Oobah Butler signs a contract guaranteeing that he will make a million pounds in 90 days, with career stakes tied to success. Butler previously attracted attention by getting a fictional restaurant, The Shed at Dulwich, listed as London's top restaurant on TripAdvisor, exposing algorithm vulnerabilities. In The Great Amazon Heist he revealed lax age restrictions and alleged poor working conditions at Amazon. Butler’s style combines deadpan humour and left-field satire that highlights vacuums of value and morality. In How I Made a Million in 90 Days he shifts from exposing scams to joining social-media get-rich-quick schemes aimed at Gen Z entrepreneurs, initially producing wildly funny exploits.
Read at www.theguardian.com
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