How a gloomy German loaf of bread went viral in the US DW 09/29/2025
Briefly

How a gloomy German loaf of bread went viral in the US  DW  09/29/2025
"For 25 years, the perpetually grumpy loaf of bread has wandered through children's television with world-weariness and dry quips. Now the sad loaf has gained viral appeal in the US, after TV host John Oliver introduced the bad-tempered German character on his show, "Last Week Tonight with John Oliver." Bernd embodies the stereotype of a humorless German who always has something to complain about, Oliver dryly observed: "That's the most German thing I've ever seen.""
"How did a loaf of bread become a cult figure in Germany? The character first appeared in 2000 on the children's channel KiKA. His debut was in the show "Tolle Sachen," alongside cheerful characters Chili das Schaf, a sheep, and Briegel der Busch, a flowering bush. In 2003, KiKA began showing short Bernd segments in its nightly loop during hours when regular programming was off the air."
Bernd das Brot is a perpetually grumpy loaf of bread introduced in 2000 on the children's channel KiKA. The character debuted in the show Tolle Sachen alongside Chili das Schaf and Briegel der Busch. Short Bernd segments began airing in KiKA's nightly loop in 2003, attracting adult viewers and cementing cult status. Creator Tommy Krappweis says children and adults laugh at different aspects of the character. In 2004 Bernd won the Adolf Grimme Prize, praised for representing anti-fun amid overly emotional entertainment. The character later gained viral attention in the US after TV host John Oliver showcased him, prompting renewed online enthusiasm.
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