"You know that Taylor Sheridan, King of Television, has a ton of shows, including the famous Yellowstone, its many prequels and future spinoffs, plus Lioness, , and Landman, which is right now in its second season and just as entertainingly alien as ever. But did you know that Sheridan also has a nascent product empire, sold under the brand 6666 Ranch?"
"The 6666 Ranch was owned by one family starting in 1870, until its sale to Sheridan (and partners) in 2022. This is a big financial commitment, and Sheridan told the Hollywood Reporter in 2023 that part of the reason he started making so many TV shows was to pay for it. The 270,000-acre ranch is in King County, in the Texas Panhandle. It's near Lubbock, to the degree that anything in that area is "near" anything else."
Taylor Sheridan purchased the 6666 Ranch, a 270,000‑acre property in King County in the Texas Panhandle, in 2022. The ranch had been owned by one family since 1870. Sheridan has said that part of his increased television output financed the purchase. Four Sixes appears on Yellowstone (Season 4) and as Easter eggs in Landman, and a proposed Yellowstone spinoff set on the ranch is currently on hold. The 6666 Ranch has become a consumer brand selling canned cocktails, spirits, beef, T-shirts, and sundries, plus a Four Sixes Steakhouse pop‑up at the Wynn and beef served at Ned's Club in Washington.
Read at Slate Magazine
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