An Ipsos Omnibus survey asked cable internet subscribers about satisfaction and interest in faster, more reliable internet alongside TV replacement options. The survey found 59% of respondents satisfied with internet, 14% lacking a high-speed option, 11.5% unsatisfied but staying for non-TV reasons, 6.5% staying at least partially for TV, and 9% staying mainly for TV. About 27% of traditional cable households appear willing and able to consider alternatives, with 57% of that group lacking a TV replacement. Respondents also rated recommendations for streaming TV services as largely useful, indicating cord-cutting potential.
"This suggests, according to MyBundle Chief Revenue Officer Michael Goldstein, that only about 27% of households on traditional cable TV are willing and able to consider alternatives for their internet connectivity. Of those, 57% are stuck because they lack a TV replacement. Projected onto real household numbers, the question suggests more than six million additional customers - 15.5% of the 40 million still on traditional cable - could leave cable internet if they were offered a cord-cutting solution."
"The first survey question looked at what role cable TV plays in keeping cable internet subscribers with their current connectivity source. It found that 59% are satisfied with their internet service; 14% do not have a high-speed option; 11.5% are not satisfied but stay for non-TV-related reasons (such as price and convenience); 6.5% stay (at least partially) for TV service; and 9% stay mainly for the TV service."
Read at Telecompetitor
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