"The Basic with Ads plan now costs $10.99 per month, marking a $1 increase. The yearly plan is now priced at $109.99, up $10. The Standard Plan now costs $18.49 per month, marking a $1.50 increase. The yearly plan now costs $184.99, up $15. The Premium plan is now priced at $22.99 per month, a $2 increase. The yearly plan now costs $229.99, marking a $20 increase."
"For new subscribers, the updated prices go into effect on Tuesday, while existing customers will see the change on their first billing cycle on or after November 20."
""The fact that this is quality - and that's true across our company, motion picture, TV production, and streaming quality - we all think that gives us a chance to raise prices," Zaslav said. "We think we're way underpriced.""
HBO Max increased subscription prices across all plans, raising monthly and yearly rates for Basic with Ads, Standard, and Premium tiers. The Basic with Ads monthly price rose by $1 to $10.99 and the annual to $109.99. The Standard monthly price increased $1.50 to $18.49 and the annual to $184.99. The Premium monthly price rose $2 to $22.99 and the annual to $229.99. New subscribers face the updated prices immediately. Existing customers will see the change on their first billing cycle on or after November 20. The company characterized the service as underpriced and indicated plans to restrict password-sharing. Recent price increases follow similar moves from other streaming services.
Read at TechCrunch
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