"If you subscribe to the Basic with Ads package, your price is going up by $1 per month or by $10 for full-year subscriptions, taking the prices to $10.99 and $109.99, respectively, as reported earlier by . The Standard ad-free subscription will increase from $16.99 per month to $18.49 per month, and from $169.99 for a full year to $184.99. The Premium subscription with 4K streaming is going up from $20.99 monthly to $22.99, and from $169.99 annually to $184.99."
"The combo platter Disney Plus, Hulu, and HBO Max bundle is increasing the price of its package with ads by $3 monthly, from $16.99 to $19.99 with ads, and for the (mostly) ad-free subscription, the price will go from $29.99 to $32.99. The writing for another increase was on the wall when CEO David Zaslav called HBO Max "way underpriced" during an event last month."
"According to The Hollywood Reporter, he told attendees at the Goldman Sachs Communacopia and Technology Conference that "The fact that this is quality - and that's true across our company, motion picture, TV production and and streaming quality - we all we think that gives us a chance to raise price." The new prices are effective today for new customers and as of November 20th for existing subscribers."
HBO Max raised subscription prices across all tiers, with Basic with Ads increasing by $1 monthly to $10.99 ($109.99 annually), Standard ad-free rising to $18.49 monthly ($184.99 annually), and Premium 4K moving to $22.99 monthly ($184.99 annually). The Disney Plus, Hulu, and HBO Max bundle increased with ads from $16.99 to $19.99 monthly and the mostly ad-free bundle from $29.99 to $32.99. The parent company indicated the service was underpriced, with CEO David Zaslav saying quality gives a chance to raise price. New prices apply immediately for new customers and take effect November 20 for existing subscribers.
Read at The Verge
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